Retail media ·
In-store retail media: the shop floor becomes an ad channel
Screens, shelf stoppers and sponsored promotional spaces are growing fast. For brands this means many stores and consistent execution.
Small share, fast growth
According to CMO Mag, in-store retail media is the fastest-growing but still smallest slice of the retail media market, worth roughly USD 2.6 billion of a US category worth over USD 70 billion in 2026.
What this means for rollouts
In-store media is only as good as its execution in every store. We produce displays and media centrally, ship installation-ready kits and have local crews across Europe set them up, with photo proof per location.